Important: By backing this project you confirm that you are not Anish Kapoor, you are in no way affiliated to Anish Kapoor, you are not backing this on behalf of Anish Kapoor or an associate of Anish Kapoor. To the best of your knowledge, information and belief this material will not make its way into the hands of Anish Kapoor.
‘We wanted a super-flat, ultra-matte black that absorbed almost all visible light. To achieve that we went right back to the basics of paint making. The problem with existing black pigments is they are all slightly reflective (carbon is the most common and if you think of coal or charcoal you’ll know it has a shine to it), so we created a whole new pigment in the lab and we call it ‘Black Magick’, it is born matte! This means that the mattifiers we used in Black 2.0, which added a tiny grey tint, are no longer needed making a way blacker looking paint! We’ve also managed to formulate a new acrylic polymer to hold the pigment, it’s special because it has more available bonds than any other acrylic polymer being used in paints. This means it can cling onto way more pigment, leading to a really dense pigment load and a depth of colour not previously possible. We have sourced some brand new nano-mattifiers which we have added, these flatten out the last bits of stray light without compromising colour’ Stuart Semple