Artists Commandeer Advertising Space in Name of Bush Fires
Last week 41 Artists took to the streets across 3 Australian cities for the nation’s largest
unsanctioned art campaign #BushfireBrandalism
The streets of Sydney, Melbourne and Brisbane have become the backdrop for the nation’s largest unsanctioned outdoor art exhibition. Organized and realized by 41 artists , 78 advertising posters have been replaced with bespoke thought-provoking images and messages. Speaking to the current climate crisis seen via devastating drought and unprecedented bush fires, this undertaking is a direct reaction to the feelings of hopelessness and powerlessness experienced nationwide in recent weeks.
“As a collective group of Australian artists, we have been driven to reclaim public advertising space with posters speaking to the Australian government’s inaction on climate change and the devastating bushfires. We do not accept that this situation is ‘business as usual’. We are making these issues visible in our public spaces and in our media; areas monopolized by entities maintaining conservative climate denial
agendas. If the newspapers won’t print the story, we will!” – Bushfire Brandalism
Original designs focus on a range of subjects including the fossil fuel industry, the bravery of the local fire-fighters and the destruction of the country’s unique flora and fauna. With their combined 700,000 social media following, these artists hope to raise awareness of the underlying causes of this abnormal fire season and the actions needed to prevent and control it in the future. The work installed on local bus stops and similar advertising spaces promote direct access to the relevant information and over 30 charities combating the issue via QR code.
Beyond the bushfire’s, the intervention speaks more broadly to the use of conventional advertising space in Australia. With one entity controlling 59% of all daily newspaper sales, the artists question the position of the media landscape in Australia and its coverage of issues concerning climate change.
Artists include Georgia Hill, Tom Gerrard, Sarah McCloskey, Amok Island, Andrew J Steel, Blends, Callum Preston, Cam Scale, Damien Mitchell, Dani Hair, DVATE, E.L.K, Ed Whitfield, FIKARIS, Fintan Magee, HEESCO, JESWRI, Ghostpatrol, Leans, Lluis fuzzhound, Lotte Smith, Lucy Lucy, Makatron, Michael Langenegger, Peter Breen, The Workers Art Collective, Stanislava Pinchuk, The Lazy Edwin, Thomas Bell, Tom Civil, WordPlay Studio,