New Wearables by Shok-1 & Swiss Company Bally
Grammy award-winning music producer Swizz Beatz has launched a creative initiative as part of the Bally Collective. Swizz Beatz is working closely with Bally to produce a global platform for established and emerging artists.
British graffiti writer Shok-1 was chosen for a new extensive range of wearables that fuse street art culture with high fashion. The artist’s stylistic X-Ray series has been gracing London walls for some years now. The artist produces limited edition prints and canvases, so this presents a fresh opportunity for Shok-1 to reach new demographics.