In an age when surfers depend on public reviews submitted to peer review platforms such as TripAdvisor, Oobah Butler shows how he transformed a grubby old shed in Dulwich into one of London’s coolest hangouts. Quickly becoming the number one restaurant on TripAdvisor. The fake restaurant became infamous among foodies, all of whom wanted to attend, which lead to Oobah actually opening a fake restaurant with cheap shopping market food. Getting there is highly amusing as customers are led blindfolded into the garden where they hope to be seated. Unfazed by the cheap garden decor, microwaved ready meals and limited table space, The Shed in Dulwich was experienced by a few lucky souls, leaving rave reviews on a global network trusted by millions.